The online casino landscape is dominated by software companies that have hundreds of games available. These top software developers have deals with most of the top online casinos, and that makes it very difficult for smaller, less-established online casino software developers to get big clients. Certain companies try to give these developers a chance by banding a number of them together in a software package that they can market to online casino operators.

The Amaya Gaming Group is a company that does just that, and they have recently made a big deal with myBet Holding that has to do with their Ongame poker product. mybet Holding will be able to use Ongame's online poker services and their live dealer game services as a result of this deal. This agreement is a pretty big deal for myBet Holding because it will help them to round out their offering to online gamblers. Having a wide range of games available in different formats is a key ingredient when it comes to maintaining a loyal player pool, and that's exactly what myBet Holding is aiming for with this new deal.

mybet Holding has been using the Amaya Gaming Group's online casino software platform for about eight years. With such a long partnership behind them, it makes sense that mybet would go with Amaya when it came time for them to expand into online poker and live dealer games. It will be interesting to see where this relationship goes from here and how myBet's online poker room will work out. Because live dealer casino games tend to attract players who prefer table games that you can find in a real casino, a lot of them will probably play in the online poker room as well. This type of synergy should help these players to stay loyal to the brand.